SaLT | Branding Refresh
SaLT (Service & Learning Travel) is a nonprofit organization dedicated to creating transformative experiences through community service, education, and travel. The goal of this brand refresh was to develop a visual identity that reflected the organization's mission while appealing to a younger generation of students, volunteers, parents, and supporters. The project included a complete brand identity system, logo redesign, color palette development, typography standards, brand storytelling, imagery direction, social media applications, website concepts, and usage guidelines. At the center of the identity is a custom mark designed to symbolize human connection, compassion, growth, and the collective impact of service. The visual system balances warmth and approachability with credibility and professionalism, helping position SaLT as both an educational organization and a catalyst for meaningful change.